The Environmental and Financial Waste of Corporate Gifting
Every year, $13 billion is wasted on corporate gifts in the US alone, leading to significant environmental and financial consequences. Consider this example: You launch a gifting campaign to retain 20 key customers, sending each a $100 bottle of wine with $10 shipping, totaling $2,200. Each customer is worth $5,000 per year to your company. […]
The Environmental and Financial Waste of Traditional Corporate Gifting
Every year, $13 billion is wasted on corporate gifts in the US alone, leading to significant environmental and financial consequences. There’s the obvious wastage, drink bottles, t-shirts etc that often go directly into the bin – but have you ever considered the wastage of traditional ‘thoughtful’ gifts? Consider this example: You launch a gifting campaign […]
