Recently, Wilderlands featured us on their website as a recent case study.
We worked with Wilderlands to test the concept of Biological Diversity Unit Gifting with a small number of our clients. We worked to develop a bundle of 30 Biological Diversity Units ($100 value) which promises to permanently protect and actively manage a patch of vulnerable Australian habitat across four high-conservation value projects across Australia. The units were then presented as an option alongside 6 to 7 other products which included a Frank Green Bottle, an alcoholic choice, a non-alcoholic choice, an experience, a home or kitchen gift, a healthy snack, or a sweet treat (with the final mix of products determined by the corporate client).
We found that Of the 152 staff at organisations who participated in this pilot, we saw 18.4% choose a Wilderlands (30sqm protection pack) valued at $100, with Wilderlands consistently selected as the second to fourth most popular choice across the multiple intakes of graduates exposed to these campaigns.