Category: Featured Articles

  In the rapidly evolving landscape of marketing, personalisation has emerged as a cornerstone strategy for both B2C and B2B sectors in 2024. With advancements in AI and sophisticated marketing technologies, creating tailored experiences for customers has become more attainable than ever before. Recognition by Industry Leaders Forbes predicts that personalisation at scale will rank among the top 10 business trends for 2024, underscoring its significance in the marketplace. Similarly, PWC identifies personalisation as one of the top 4 priorities

Everyday there are approximately 361 billion emails sent across the globe. That’s 45 emails for every person alive today, or 78 emails for every person who actively uses an email account. Of this 361 billion, over half of them are being deleted before they are read, or within 3 seconds of being opened. The environmental impact of this wasted internet space is another story on its own. Google + Yahoo Crackdown As February 2024 rolls in, so do Google and